Email Marketing

Your email marketing system is best configured to operate on autopilot.  In many cases, you don’t have to lift a finger to add emails to a list or unsubscribe them.  That burden is not yours to have to toil over.  Most email marketing systems offer a way to embed the subscriber form on your website.  Once in place, and your site begins to build a subscriber list, the system literally operates without your interaction, except to write the targeted, keyword rich,  blog articles.

You can also hire out the articles to be written through the professional and skilled services of Wild Web West.  Or dig around on a platform like Fiverr.com where freelance writers are competitive and can be hired to get the job done for just a few bucks.   You’ll find these willing writers who will take your conceptual topic, do some research and write the articles for you.   But keep in mind, you get what you pay for.   However oftentimes a budget minded approach can help to generate an increased subscriber list. 

Building a loyal subscriber audience through email marketing is a process that begins with setting up your list through various email platforms such as Mailchimp, ActiveCampaign, or Constant Contact and other numerous email marketing platforms you can find with a search.  

To illustrate the potential of email marketing systems, let’s consider Sarah, a businesswoman who owns a boutique jewelry store. Despite the quality of her products, Sarah struggled to generate the kind of sales she’d hoped for and felt disconnected from her target market. She decided to hire an email marketing service to cultivate and manage her subscriber list.

After signing on with the service, Sarah watched her subscriber list grow. The marketing service executed a campaign offering an incentive to new subscribers, capturing the attention of those genuinely interested in her products. Each email campaign delivered valuable content, exclusive promotions, and insights into how her exclusive jewelry pieces were created.

As the email marketing service nurtured and engaged Sarah’s audience, the return on investment became evident. Not only were recipients reading the emails, but they were also clicking back to her website and making purchases. Through regular, targeted communication, Sarah was able to build a loyal community of fans and see an increase in repeat and referral customers.

Email marketing, when executed appropriately and professionally, encourages trust and fosters an enduring business-client relationship. If handled correctly, the connection fashioned between a brand and its audience through regular, personal, and valuable email communication can often translate into multiple business opportunities and lead to sustainable business growth and increased revenues.

In conclusion, adding an email marketing system for your business, can empower business owners by constructing and nurturing an engaged audience. Additionally, by outsourcing the creation and delivery of valuable content to professional services, especially if writing is not your cup of tea, frees up your time so you can focus on your core business operations while still reaping the benefits of effective audience engagement.

If you’re looking to take your business to new heights, why not explore email marketing today and build an audience that will support and promote your business for years to come.