Blog and Content Writing

For your website to truly shine in the online sphere, you need to be famiiliar with the tricks of the trade. Mary Mangold’s service offerings include creating keyword-rich, SEO-driven, engaging content for your brand.

When it comes to leveraging Wild Web West’s blog and content writing services, let’s share some general guidance to make sure your website is capitalizing on the power of unique content that matches your brand focus:

1. **Embrace Content as King**: For your website to attract greater search engine rankings and consequently more visitors and leads for your products or services, consistent and high-quality content is mandatory. Without it, search engine bots like those from Google will have little to ‘crawl’ and index, meaning your business won’t be accurately represented in search engine results.  You have to ask yourself and consider:  what else do search engines have to represent your products and services but the text based content that the search spiders crawl? 

2. **Harness the Power of Blogging**: Blogs are not just a collection of thoughts or stories. They’re potent tools for attracting digital traffic. Search engine bots are programmed to crawl (read and index) blog content more frequently than standard web pages.  Published blogs are crawled immediately on a day to day basis – instead of monthly – because blogs are known to be “news” oriented and thus are more significant to the immediacy of getting it out there for searchers to find.  This rapid indexing can significantly benefit your search engine rankings.

3. **Educate Through Blogs**: Blogs can be your platform for sharing your unique value proposition with potential customers. Insightful articles about the nuances of your products or services can help potential customers understand why your offering stands out from the competition. This can give them the confidence to choose your offerings over others.

4. **Foster Engagement via Content**: Use your content to encourage interaction. Solicit responses on blog posts, run polls, or ask questions to begin a dialogue with your visitors and turn them into involved participants rather than passive guests.  Another advantage to follow good content is to include a “call to action”.   That is, encouraging the reader to subscribe to your blog content or to reach out with a button to your contact us page, among other action oriented elements.

5. **SEO-friendly Content Matters**: While good content drives engagement, SEO-optimized content takes it to the next level. Use relevant keywords, meta tags, and internal linking to improve your website’s visibility on search engines.

By harnessing the power of content, and reaching out to Mary Mangold about Wild Web West’s service offerings, you’re on the path to creation of a strong and engaging web presence.